Description: Further DetailsTitle: Marketing AnalyticsCondition: NewEAN: 9781118373439ISBN: 9781118373439Publisher: John Wiley & Sons IncFormat: PaperbackRelease Date: 01/31/2014Item Height: 234mmItem Length: 189mmItem Width: 39mmItem Weight: 1196gLanguage: EnglishDescription: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical toolsReveals how to target and retain profitable customers and avoid high-risk customersHelps you forecast sales and improve response rates for marketing campaignsExplores how to optimize price points for products and services, optimize store layouts, and improve online advertisingCovers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.Country/Region of Manufacture: USGenre: Computing & InternetSubtitle: Data-Driven Techniques with Microsoft ExcelAuthor: Wayne L. WinstonTopic: Business & FinanceRelease Year: 2014 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 59.92 USD
Location: 60543
End Time: 2025-02-05T09:45:35.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Book Title: Marketing Analytics
Title: Marketing Analytics
EAN: 9781118373439
ISBN: 9781118373439
Release Date: 01/31/2014
Release Year: 2014
Country/Region of Manufacture: US
Genre: Computing & Internet
Subtitle: Data-Driven Techniques with Microsoft Excel
Topic: Business & Finance
Number of Pages: 720 Pages
Publication Name: Marketing Analytics : Data-Driven Techniques with Microsoft Excel
Language: English
Publisher: Wiley & Sons, Incorporated, John
Subject: Desktop Applications / Spreadsheets, Databases / Data Mining, Enterprise Applications / General
Publication Year: 2014
Item Height: 1.6 in
Type: Textbook
Item Weight: 33.7 Oz
Subject Area: Computers
Item Length: 9.2 in
Author: Wayne L. Winston
Item Width: 7.4 in
Format: Trade Paperback
