The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man by Tony

Description: The Social Impact of Advertising by Tony Kelso Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes with a penetrating look at some of the most critical perspectives toward the field advanced by media scholars.A play on David Ogilvys legendary Confessions of an Advertising Man, the text disrupts the creative gurus account with a highly accessible critique of advertising suitable for classes in disciplines as various as cultural studies, marketing, media studies, political science, and sociology.The book reflects the latest industry trends, especially the migration from legacy to social media vehicles like Instagram and Snapchat. Topics covered include a brief history of modern advertising in the United States, advertisings influence on the so-called non-advertising content of the media, the ideological themes advertising inadvertently delivers, how advertising can privilege or marginalize various social constructions of identity, the controversial practice of targeting children, and how corporations often use advertising to superficially present a positive face while masking their profoundly darker sides.Incorporating a media-literacy approach, Kelso also offers an insiders overview of the typical procedures advertising agencies take in strategizing, conceptualizing, and delivering campaigns. Author Biography Tony Kelso is associate professor of media and the chair of the Mass Communication Department at Iona College. He is coauthor of Encyclopedia of Politics, the Media, and Popular Culture and coeditor of Mosh the Polls: Youth Voters, Popular Culture, and Democratic Engagement. In his former extensive career, he worked as a professional advertising copywriter/producer. Table of Contents PrefaceAcknowledgments1Introduction: An Insiders Critical Approach to Advertising2Promoting Heaven on Earth: A Brief History of Advertising in the United States3So Much Energy for So Little Attention: Creating Images for Brands4Always Keep em Happy: How Advertising Shapes the Content of the Media5The Message Beneath the Message: Advertising and Ideology6Buying into Identity (Part 1): Representations of Gender and Sexual Orientation in Advertising7Buying into Identity (Part 2): Representations of Race and Ethnicity in Advertising8Building Brand Loyalty from the Womb: Advertising to Children9Sponsoring Exploitation and Environmental Destruction: Advertising and Externalities10Conclusion: Evaluating Advertising on Your Own TermsIndex Review Tony Kelso has produced an extremely impressive book. Written in an accessible language and sophisticated in its analysis, he takes us from the first advertisers, patent medicine salesman, all the way to contemporary digital advertising, showing us the historical and institutional connections that link them. At the same time, he demonstrates how as a cultural form advertising stands at the nexus of identity, ideology and the environmental catastrophe that threatens to engulf us and the planet. Written for a general audience as well as the college classroom, Kelso has performed a difficult maneuver, producing a work that makes us think deeply about the social impact of our everyday lives and decisions. Highly recommended. -- Sut Jhally, Professor of Communication, University of Massachusetts at Amherst Founder and Executive Director, Media Education FoundationWritten as only a true insider can, this comprehensive and engaging overview is an important introduction to advertising as profession, as a form of communication, and as a cultural force. -- Mara Einstein, author of Black Ops Advertising and Advertising: What Everyone Needs to KnowAn important contribution to the literature of advertising criticism. Kelsos experiences as an ad man as well as a media critic enrich and enliven his perspective. With remarkable thoroughness and insight, he exposes advertisings role in promoting a corporate ideology that threatens our culture, our democracy, and our environment. Written in a lucid and engaging style, this book transforms our knowledge and experience of the water in which we all swim. -- Jean Kilbourne, Author of Cant Buy My Love: How Advertising Changes the Way We Think and Feel Long Description Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes with a penetrating look at some of the most critical perspectives toward the field advanced by media scholars. A play on David Ogilvys legendary Confessions of an Advertising Man, the text disrupts the creative gurus account with a highly accessible critique of advertising suitable for classes in disciplines as various as cultural studies, marketing, media studies, political science, and sociology. The book reflects the latest industry trends, especially the migration from legacy to social media vehicles like Instagram and Snapchat. Topics covered include a brief history of modern advertising in the United States, advertisings influence on the so-called non-advertising content of the media, the ideological themes advertising inadvertently delivers, how advertising can privilege or marginalize various social constructions of identity, the controversial practice of targeting children, and how corporations often use advertising to superficially present a positive face while masking their profoundly darker sides. Incorporating a media-literacy approach, Kelso also offers an insiders overview of the typical procedures advertising agencies take in strategizing, conceptualizing, and delivering campaigns. Review Quote Tony Kelso has produced an extremely impressive book. Written in an accessible language and sophisticated in its analysis, he takes us from the first advertisers, patent medicine salesman, all the way to contemporary digital advertising, showing us the historical and institutional connections that link them. At the same time, he demonstrates how as a cultural form advertising stands at the nexus of identity, ideology and the environmental catastrophe that threatens to engulf us and the planet. Written for a general audience as well as the college classroom, Kelso has performed a difficult maneuver, producing a work that makes us think deeply about the social impact of our everyday lives and decisions. Highly recommended. Feature Combines a media literacy approach with a practical overview of how an advertising agency typically strategizes, conceptualizes, produces, and delivers a campaign (informed by Kelsos reputable pre-academic career as a professional copywriter) Details ISBN1538101149 Publisher Rowman & Littlefield Year 2018 ISBN-10 1538101149 ISBN-13 9781538101148 Format Paperback Author Tony Kelso Pages 312 Publication Date 2018-09-14 Subtitle Confessions of an (Ex-)Advertising Man Place of Publication Lanham, MD Country of Publication United States DEWEY 659.10420973 Imprint Rowman & Littlefield Language English UK Release Date 2018-09-14 AU Release Date 2018-09-14 NZ Release Date 2018-09-14 US Release Date 2018-09-14 Illustrations Text Boxes; Illustrations, unspecified; Black & White Illustrations Alternative 9781538101131 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. 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