Description: As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work – a personal touch. This book explores why. And if it can change. We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down to a single tactic designed purely to make money.Instead, we need to rebirth personalisation entirely and engage deeply with what it actually is, what it’s supposed to be, and what it means in the future for brands, great and small. Maybe even yours. This book is not like most marketing books – overly inspirational, redundant with revelation, cold and charmless, focusing on dry practicality with arbitrary models that no one can ironically use practically. This is different. Personalisation, spelled with an s, is full of personality, wonder, drama, heroes, and villains, and that all makes for a damn good story. A fairy-tale even. That’s how it is written. The Person in Personalisation is an adventure that inspires action from promoting critical thinking with irreverent humour, defeating personalisation dragons (no, really!) encouraging you, the reader, to take things back to basics, not from telling you exactly what to do.
Price: 19.03 USD
Location: Gloucester
End Time: 2024-12-02T10:29:55.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
EAN: 9781839526794
UPC: 9781839526794
ISBN: 9781839526794
MPN: N/A
Format: Hardback, 256 pages
Author: David Mannheim
Book Title: The Person in Personalisation: The Story Of How Ma
Item Height: 2.67 cm
Item Length: 21 cm
Item Weight: 0.38 kg
Item Width: 14.8 cm
Language: Eng
Publisher: Brown Dog Books
