Description: About this Item The item is a book Paperback The Author Name is Rich Leigh The Title is Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions Condition New Other Comments Pages Count - 224. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Public Relations Product Description - Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to though many might frequently misunderstand, Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 165882332
Price: 38.87 USD
Location: US
End Time: 2025-02-10T17:25:35.000Z
Shipping Cost: 0 USD
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Public Relations
Brand: Business Myths
Weight: 0.32
Style: NA
Title: Myths of PR All Publicity is Good Publicity and Other Popular M
Release Title: Myths of PR All Publicity is Good Publicity and Other Popular M
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Myths of PR All Publicity is Good Publicity and Other Popular
Colour: NA
Material: NA
Department: NA
Movie/TV Title: Myths of PR All Publicity is Good Publicity and Other Popular
UPC: 9780749479596
EAN: 9780749479596
ISBN: 9780749479596
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 224 Pages
Publication Name: Myths of PR : All Publicity Is Good Publicity and Other Popular Misconceptions
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2017
Item Height: 0.5 in
Subject: Marketing / General, Public Relations
Item Weight: 12.1 Oz
Type: Textbook
Author: Rich Leigh
Subject Area: Business & Economics
Item Length: 9.2 in
Series: Business Myths Ser.
Item Width: 6.1 in
Format: Trade Paperback
