Real Estate Marketing Strategy, Personal Selling, Negotiation, Management, and E

Description: Home About Us Postage & Payment Returns Contact Add Square Britain to your Favorites and receive our email newsletters about new items and special promotions. General Interest Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics Product DescriptionReal Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties.Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industrys code of ethics. About the AuthorM. Joseph Sirgy is Professor of Marketing and Virginia Real Estate Research Fellow atVirginia Polytechnic Institute and State University, USA. Shipping FREE SHIPPING. Your package will be safely taken care of & posted from England by means of Priority Airmail (treated as First Class Mail once with the U.S. Postal Service) which is air freighted to your nearest USPS Post Distribution Center (New York, Chicago, Los Angeles, or San Francisco) from where they are delivered to your address by USPS. Please allow 7-14 days for delivery, although please note delivery can be even quicker than from domestic US sellers! Returns and refunds We operate a 30 day money back guarantee. If you are unhappy with the product for whatever reason, please contact us to arrange a return and refund. As shipping costs are not retrievable, we are unable to refund shipping costs. Feedback We use an automated eBay feedback response system. If you are happy with the product, please leave positive feedback and we will automatically leave positive feedback for you. If you are unhappy with the transaction for any reason, please contact us first to resolve. If you do leave negative or neutral feedback you waive your rights for support regarding any problems with us and open yourself up for possible retaliatory negative feedback. Please avoid making negative feedback remarks, contact us first if you have any problems! We are here to help! Contact Us Please contact us via eBay messages if you have any questions and our Customer Service team will be happy to assist you with any queries. Thank you. Home About Us Postage & Payment Returns Contact Copyright © 2017 Square Britain. All rights reserved.

Price: 145.18 USD

Location: Priority Airmail from England

End Time: 2024-10-11T23:36:41.000Z

Shipping Cost: 0 USD