Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Pop Tags Volume 2 - Illustrations: Fashion Hang Tags From The 1980SISBN13:9780999874912ISBN10:0999874918Author:Stratton, Mary-Margaret (Anand Sahaja) (Author)Description:Pop Tags Is A Resource And Lifestyle Book That Provides A Comprehensive Overview For Fashion Marketers And Merchandisers Award-Winning Creative Director And Designer Mary-Margaret Stratton Takes You Visually And Viscerally Down Memory Lane Into The 1980S Hundreds Of Hang Tags Tell Stories Of A Decade Of Desire, Decadence And Design Prior To The Late 20Th Century, Clothing Labels Were Utilitarian Printouts With Off-The-Shelf Typography, Giving Size And Content Info But In The 1980S Branding And Color Brought The In-Store Fashion Merchandising And Marketing World To Explosive Life New Printing Technology And New Substrates Appeared (3D Winkies, Printed Plastic, Graphic Albums, Envelopes, Sleeves, Post Cards, Stickers, Die-Cuts, Embossing And Foil Stamps) Reduced Printing Costs Combined With A Creative Industry Dominated By Professionally Trained Designers And Illustrators Allowed Unparalleled And Abundant Ingenuity This Is A Pre-Photoshop World Where Art Was Still Created By The Human Hand Design Excellence Was In Full Force In An Era We Will Likely Not See Again: The Era Of Pop Tags This Collection Will Provide An Invaluable Design Resource For A First Year Fashion Student To The Seasoned Entrepreneur Or Rag Industry Veteran Binding:Paperback, PaperbackPublisher:Futura HousePublication Date:2018-08-18Weight:0.61 lbsDimensions:0.28'' H x 8.5'' L x 8.5'' WNumber of Pages:106Language:English
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Location: USA
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Book Title: Pop Tags Volume 2 - Illustrations: Fashion Hang Tags From Th...
Item Length: 8.5in.
Item Height: 0.2in.
Item Width: 8.5in.
Author: Mary-Margaret (Anand Sahaja) Stratton
Publication Name: Pop Tags-Volume 2 Illustrations : Fashion Hang Tags from the 1980s
Format: Trade Paperback
Language: English
Educational Level: Adult & Further Education
Publisher: Futura House
Publication Year: 2020
Type: Textbook
Number of Pages: 105 Pages