Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Management Concepts And Tools: A Simple IntroductionISBN13:9781499141016ISBN10:1499141017Author:Erickson, K. H. (Author)Description:Marketing Management Concepts And Tools: A Simple Introduction Presents The Central Ideas And Methods Of Marketing Management Discover The Marketing Basics, Management Goals, Consumer-Led Marketing, Strategic Planning, And Segmentation, Targeting And Positioning Examine Market Dynamics And Competitive Strategy, The Creation Of A Brand, Consumer Behaviour, Business To Business Marketing, And Market Research Look At Market Innovation, Services, Internet Marketing, Communications And Advertising, Distribution, Pricing, And The Future Of Marketing Binding:Paperback, PaperbackPublisher:CREATESPACEPublication Date:2014-04-16Weight:0.16 lbsDimensions:0.12'' H x 7.99'' L x 5.24'' WNumber of Pages:60Language:English
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Location: USA
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Book Title: Marketing Management concepts and Tools: a Simple Introduction
Item Length: 8in.
Item Height: 0.1in.
Item Width: 5.2in.
Author: K. Erickson
Format: Trade Paperback
Language: English
Topic: Marketing / General
Publisher: CreateSpace
Publication Year: 2014
Genre: Business & Economics
Item Weight: 4.3 Oz
Number of Pages: 60 Pages