Description: Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
Price: 159.99 USD
Location: Athens, Georgia
End Time: 2024-09-24T17:24:54.000Z
Shipping Cost: 9.99 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Publication Year: 2021
Format: Loose Leaf Edition
Language: English
Book Title: Marketing Management
Author: Alexander Chernev, Kevin Keller, Philip. Kotler
Features: Loose-Leaf
Publisher: Pearson Education
Genre: Business & Economics
Topic: Commerce
Edition: 16
Number of Pages: 608 Pages
