Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using

Description: Marketing Analytics by Erik Kostelijk, José Marcos Carvalho de Mesquita Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour. FORMAT Paperback CONDITION Brand New Publisher Description Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context. Author Biography José Marcos Carvalho de Mesquita is Professor of Marketing at FUMEC University, Brazil, and visiting researcher at University of Connecticut, USA. Erik Kostelijk is Associate Professor of Marketing at the Amsterdam School of International Business of the University of Applied Sciences in Amsterdam, the Netherlands. Table of Contents 1. Creating and examining databases in SPSS 2. Introduction to exploratory data analysis 3. Analysis of variance 4. Regression analysis 5. Time series analysis 6. Discriminant analysis 7. Cluster analysis 8. Exploratory factor analysis (EFA) 9. Confirmatory factor analysis (CFA) 10. Structural equation modelling (SEM) Details ISBN1032052198 Author José Marcos Carvalho de Mesquita Publisher Taylor & Francis Ltd Series Mastering Business Analytics Year 2021 ISBN-10 1032052198 ISBN-13 9781032052199 Publication Date 2021-11-02 UK Release Date 2021-11-02 Format Paperback Place of Publication London Country of Publication United Kingdom AU Release Date 2021-11-02 NZ Release Date 2021-11-02 Pages 200 Illustrations 115 Tables, black and white; 12 Line drawings, black and white; 151 Halftones, black and white; 163 Illustrations, black and white Subtitle Statistical Tools for Marketing and Consumer Behavior Using SPSS Alternative 9781032052182 DEWEY 658.8342 Audience Tertiary & Higher Education Imprint Routledge We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:135168725;

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