Description: Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using Spss, Paperback by De Mesquita, Jose Marcos Carvalho; Kostelijk, Erik, ISBN 1032052198, ISBN-13 9781032052199, Like New Used, Free P&P in the UK "Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, thpresents eleven multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises, which require the readers to perform the technique and interpret the results, equipping students withthe necessary skills to apply statistics, by means of SPSS, in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for further reading. This textbook provides introductory material for advancedundergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes"--
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Book Title: Marketing Analytics : Statistical Tools for Marketing and Consume
Item Height: 246 mm
Item Width: 174 mm
Series: Mastering Business Analytics
Author: Erik Kostelijk, Jose Marcos Carvalho De Mesquita
Publication Name: Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using Spss
Format: Paperback
Language: English
Publisher: Taylor & Francis LTD
Subject: Classical Studies, Marketing
Publication Year: 2021
Type: Textbook
Item Weight: 386 g
Number of Pages: 200 Pages
