Marketing Analytics Roadmap: Methods, Metrics, and Tools by Jerry Rackley (Engli

Description: Marketing Analytics Roadmap by Jerry Rackley Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But todays leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isnt just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made.In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, youll find that an analytics process helps the entire organization make better decisions, and not just marketers.Marketing Analytics Roadmap explains:How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your effortsHow to structure and use dashboards to report marketing resultsHow to put industry-leading analytics software and other tools to good useHow Big Data is shaping the marketing analytics landscapeSales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there. FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Jerry Rackley is Chief Analyst for Demand Metric, a marketing research and advisory firm, where he leads the companys research efforts. His recent studies have covered topics such as: marketing analytics, social media analytics, sales & marketing alignment, online advertising, email marketing, sales enablement, employee engagement, and digital marketing. Rackley began his marketing career at IBM, and since that time has held product management, marketing, and marketing communications roles in various startup, emerging and established software companies. He is keenly interested in the culture of marketing and how companies create a competitive advantage through effective positioning. A graduate of Oklahoma State University, Rackley also serves there as an adjunct marketing faculty member in the Spears School of Business. Table of Contents * Why You Need Analytics* The Marketing Analytics Landscape: Facts, Attitudes, and Challenges* The Impact of Analytics: Show me the Money * The Marketing Analytics Process: Lather, Rinse, Repeat * Getting Started with Analytics: Ready, Set, Go * Return on Investment: The Ultimate Metric * Dashboards: The Theory of Evolution * Analytics Tools and Technologies * Becoming Data Driven: Weaving Analytics into Marketing * The Marketing Analytics Frontier: Big Data, Attribution, and More Feature Marketing Analytics Roadmap explains what marketing analytics are and how to set up an analytics process that will ultimately enable you to boost revenues and profitability. Details ISBN1484202600 Author Jerry Rackley Year 2015 ISBN-10 1484202600 ISBN-13 9781484202609 Media Book Publication Date 2015-05-24 Language English DEWEY 658.8 Imprint APress Subtitle Methods, Metrics, and Tools Short Title MARKETING ANALYTICS ROADMAP Format Paperback Edition 1st Place of Publication Berkley Country of Publication United States Pages 168 DOI 10.1007/978-1-4842-0259-3 UK Release Date 2015-05-24 AU Release Date 2015-05-24 NZ Release Date 2015-05-24 US Release Date 2015-05-24 Illustrations 15 Illustrations, black and white; XIV, 168 p. 15 illus. Edited by Peter C. Laussen Birth 1946 Affiliation Yunnan Univ, China Position Assistant Professor Qualifications SJ Publisher APress Edition Description 1st ed. Alternative 9781484249697 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:96305622;

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