Description: Title: Marketing Analytics: Essential Tools for Data-Driven Decisions Author: Venkatesan, Rajkumar Publisher: Darden Business Publishing Binding: Hardcover Pages: 312 Dimensions: 9.29h x 7.28w x 0.98d Product Weight: 1.6 lbs. Language: English ISBN: 9780813945156 The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts. Ships Fast From The USA! Authorized Dealer {{Overnight Shipping Available (10:30am CST Cutoff Time)}}
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Book Title: Darden Business Publishing
Number of Pages: 312 Pages
Publication Name: Marketing Analytics : Essential Tools for Data-Driven Decisions
Language: English
Publisher: University of Virginia Press
Item Height: 1.1 in
Publication Year: 2021
Subject: Education, Commerce
Item Weight: 31.4 Oz
Type: Textbook
Author: Rajkumar Venkatesan, Ronald T. Wilcox, Paul W. Farris
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 7.1 in
Series: Darden Business Ser.
Format: Hardcover
