Description: Marketing Analytics by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. Publisher Description The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for ones product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts. Author Biography Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia. Details ISBN 0813945151 ISBN-13 9780813945156 Title Marketing Analytics Author Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox Format Hardcover Year 2021 Pages 336 Publisher University of Virginia Press GE_Item_ID:157311335; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 37.03 USD
Location: Fairfield, Ohio
End Time: 2025-02-11T06:06:18.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780813945156
Book Title: Marketing Analytics
Number of Pages: 312 Pages
Publication Name: Marketing Analytics : Essential Tools for Data-Driven Decisions
Language: English
Publisher: University of Virginia Press
Item Height: 1.1 in
Publication Year: 2021
Subject: Education, Commerce
Item Weight: 31.4 Oz
Type: Textbook
Author: Rajkumar Venkatesan, Ronald T. Wilcox, Paul W. Farris
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 7.1 in
Series: Darden Business Ser.
Format: Hardcover