Description: Making Markets : How Firms Can Design and Profit from Online Auctions and Exchanges, Hardcover by Kambil, Ajit; Van Heck, Eric; Heck, E. Van, ISBN 1578516587, ISBN-13 9781578516582, Brand New, Free shipping in the US Markets are Transitioning from place to space - but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: Success in the marketspace will require new ways of operating, and participation won't be optional. Ajit Kambil and Eric van Heck - argue that online auctions and exchanges will soon be an essential part of business practice. They explain why companies must adopt electronic markets now if they hope to compete in the future. And they prove that success lies not in achieving "first-mover" advantage in new markets, but in creating winning strategies to design and use markets to manage the supply chain, connect with customers, increase efficiency, and make decisions. Based on the author's decade-long study of nearly one hundred successful and failed electronic markets in the United States, Europe, and Asia, th reveals how market makers are rewriting the rules of commerce. They offer a strategic blueprint for designing, implementing, and profiting from electronic markets.
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Book Title: Making Markets : How Firms Can Design and Profit from Online Auctions and Exchanges
Number of Pages: 224 Pages
Language: English
Publisher: Harvard Business Review Press
Topic: Marketing / General, Entrepreneurship, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Item Height: 0.7 in
Publication Year: 2002
Illustrator: Yes
Genre: Business & Economics
Item Weight: 18 Oz
Item Length: 9.5 in
Author: Eric Van Heck, Ajit Kambil
Item Width: 6.4 in
Format: Hardcover
