Description: Leading the Customer Experience : How to Chart a Course and Deliver Outstanding Results, Paperback by Cleveland, Brad; McKain, Scott (FRW), ISBN 1789666872, ISBN-13 9781789666878, Brand New, Free shipping in the US
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR
Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.
The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way.
Leading the Customer Experience is easy to understand and imminently practical. It is based on the authors extensive experience both as a founding partner of one of the worlds most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors.
The authors down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing or aspiring to better understand customer experience.
Price: 42.38 USD
Location: Jessup, Maryland
End Time: 2025-01-03T03:27:15.000Z
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Return shipping will be paid by: Buyer
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Book Title: Leading the Customer Experience : How to Chart a Course and Deliv
Number of Pages: 280 Pages
Language: English
Publication Name: Leading the Customer Experience : How to Chart a Course and Deliver Outstanding Results
Publisher: Kogan Page, The Limited
Subject: Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Commerce
Publication Year: 2021
Item Height: 0.6 in
Item Weight: 15.2 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Brad Cleveland
Item Width: 6.5 in
Format: Trade Paperback
