Jimmy Carter and the Birth of the Marathon Media Campaign by Amber Roessner (Eng

Description: Jimmy Carter and the Birth of the Marathon Media Campaign by Amber Roessner, Robert Mann Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carters meteoric rise to the presidency. Amber Roessner contends that Carters underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image. Publisher Description With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessners Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carters meteoric rise to the presidency. She contends that Carters underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carters miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency. With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary. Author Biography Amber Roessner is associate professor in the School of Journalism and Electronic Media at the University of Tennessee, Knoxville. She is the author of Inventing Baseball Heroes: Ty Cobb, Christy Mathewson, and the Sporting Press in America. Details ISBN 0807170798 ISBN-13 9780807170793 Title Jimmy Carter and the Birth of the Marathon Media Campaign Author Amber Roessner, Robert Mann Format Hardcover Year 2020 Pages 352 Publisher Louisiana State University Press GE_Item_ID:158000847; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 44.19 USD

Location: Fairfield, Ohio

End Time: 2025-01-28T07:13:58.000Z

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