Description: The "International Marketing" textbook, published in 2019 by Mcgraw-Hill Education, is a comprehensive guide authored by Mary C. Gilly, John Graham, and Philip R. Cateora. With a total of 720 pages, this hardcover book covers various aspects of international marketing, including exports, imports, and general international marketing strategies. Priced at $159.89, this textbook is designed for students and professionals in the field looking to deepen their understanding of global marketing practices.
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Book Title: International Marketing
price: 159.89
yearPublished: 2019
Number of Pages: 720 Pages
Language: English
Publication Name: International Marketing
Publisher: Mcgraw-Hill Education
Publication Year: 2019
Subject: Exports & Imports, International / Marketing, International / General
Type: Textbook
Author: John Graham, Mary C. Gilly, Philip R. Cateora
Subject Area: Business & Economics
Format: Hardcover