Description: How to Develop a Strategic Marketing Plan : A Step-By-Step Guide, Hardcover by Paley, Norton, ISBN 1574442694, ISBN-13 9781574442694, Brand New, Free shipping in the US Paley, a manager for a quarter of a century in thselling industry, argues that having some good ideas about marketing is usually not enough, even for a small company. He guides readers through the process of planning a whole strategy and putting it in written form to submit to higher-ups or a bank. His approach combines the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. He does not include a bibliography. The disk, requiring Windows 95 or above, contains forms and guidelines. Annotation c. Book News, Inc., Portland, OR ()
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Book Title: How to Develop a Strategic Marketing Plan : A Step-By-Step Guide
Author: Paley, Norton
Language: english
