Description: How Bad Do You Want It? by Matt Fitzgerald Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why its true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athletes transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness. The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgeralds fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential. How Bad Do You Want It? reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. Theres no such thing as going as fast as you can - only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself. Athletes featured in How Bad Do You Want It?: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John The Penguin Bingham. Author Biography Matt Fitzgerald is a certified sports nutritionist and the author of numerous books on running, triathlon, nutrition, and weight loss. His most recent books are Racing Weight Cookbook, Racing Weight Quick Start Guide, RUN: The Mind-Body Method of Running by Feel, Racing Weight, Brain Training for Runners, and The Runners Diary. Matt is a regular contributor to Mens Fitness, Mens Health, Outside, Runners World, Bicycling, Running Times, Womens Running, and other sports and fitness publications. Fitzgerald is a featured coach on TrainingPeaks, Pear Sports, and Active.com. He is a certified sports nutritionist (CISSN) licensed by the International Society of Sports Nutrition. He lives and trains near San Francisco, California. Details ISBN 1937715418 ISBN-13 9781937715410 Title How Bad Do You Want It? Author Matt Fitzgerald Format Paperback Year 2015 Pages 272 Publisher VeloPress GE_Item_ID:138098886; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 21.95 USD
Location: Fairfield, Ohio
End Time: 2025-01-27T03:36:47.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781937715410
Type: Does not apply
Book Title: How Bad Do You Want It? : Mastering the Psychology of Mind over Muscle
Number of Pages: 272 Pages
Language: English
Publisher: Ulysses Press
Publication Year: 2015
Item Height: 0.8 in
Topic: Training, Cycling, Sports Psychology, General, History
Genre: Sports & Recreation, Health & Fitness, Psychology
Item Weight: 13.9 Oz
Author: Matt Fitzgerald
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback