Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Google Analytics: Understanding Visitor BehaviorISBN13:9780596158002ISBN10:0596158009Author:Cutroni, Justin (Author)Description:Do You Know What People Do When They Visit Your Website Or Web App? Or How Much The Site Contributes To Your Bottom Line? Google Analytics Keeps Track And Makes It Easy For You To Learn Precisely What's Happening This Hands-On Guide Shows You How To Get The Most Out Of This Free And Powerful Tool -- Whether You're New To Google Analytics Or Have Been Using It For Years Google Analytics Shows You How To Track Different Market Segments And Analyze Conversion Rates, And Reveals Advanced Techniques Such As Marketing-Campaign Tracking, A Valuable Feature That Most People Overlook And This Practical Book Not Only Provides Complete Code Samples For Web Developers, It Also Explains The Concepts Behind The Code To Marketers, Managers, And Others On Your Team Discover Exactly How The Google Analytics System Works Learn How To Configure The System To Measure Data Most Relevant To Your Business Goals Track Online Marketing Activities, Including Cost-Per-Click Ads, Email, And Internal Campaigns Track Events -- Rather Than Page Views -- On Sites With Features Such As Maps, Embedded Video, And Widgets Configure Google Analytics To Track Enterprise Data, Including Multiple Domains Use Advanced Techniques Such As Custom Variables And Crm Integration Binding:Paperback, PaperbackPublisher:O'Reilly MediaPublication Date:2010-10-05Weight:0.8 lbsDimensions:0.6'' H x 9.1'' L x 6.9'' WNumber of Pages:216Language:English
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Location: USA
End Time: 2024-10-23T16:14:53.000Z
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Book Title: Google Analytics: Understanding Visitor Behavior
Number of Pages: 224 Pages
Publication Name: Google Analytics : Understanding Visitor Behavior
Language: English
Publisher: O'reilly Media, Incorporated
Item Height: 0.5 in
Publication Year: 2010
Subject: Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Web / Search Engines, Databases / Data Mining
Type: Textbook
Item Weight: 13.6 Oz
Subject Area: Computers
Item Length: 9.2 in
Author: Justin Cutroni
Item Width: 7 in
Format: Trade Paperback