Description: Further DetailsTitle: Applied Marketing Analytics Using RCondition: NewISBN-10: 152976873XEAN: 9781529768732ISBN: 9781529768732Publisher: Sage Publications LtdFormat: HardbackRelease Date: 08/22/2023Description: Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris. Language: EnglishCountry/Region of Manufacture: GBItem Height: 232mmItem Length: 186mmItem Weight: 950gAuthor: Gokhan Yildirim, Raoul KüblerGenre: Business & FinanceRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Applied Marketing Analytics Using R
Title: Applied Marketing Analytics Using R
ISBN-10: 152976873X
EAN: 9781529768732
ISBN: 9781529768732
Release Date: 08/22/2023
Release Year: 2023
Country/Region of Manufacture: GB
Item Height: 232mm
Genre: Business & Finance
Number of Pages: 392 Pages
Publication Name: Applied Marketing Analytics Using R
Language: English
Publisher: SAGE Publications, The Limited
Publication Year: 2023
Subject: Marketing / General
Item Weight: 31.3 Oz
Type: Textbook
Item Length: 9 in
Subject Area: Business & Economics
Author: Raoul V. Kübler, Gokhan Yildirim
Item Width: 7 in
Format: Hardcover
