Description: Product Description : Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) Distill Maximum Value from Your Digital Data Do It NowWhy hasnt all that data delivered a whopping competitive advantage Because youve barely begun to use it thats why Good news neither have your competitors Its hard But digital marketing analytics is 100 doable it offers colossal opportunities and all of the data is accessible to you Chuck Hemann and Ken Burbary will help you chop the problem down to size solve every piece of the puzzle and integrate a virtually frictionless system for moving from data to decision action to results Scope it out pick your tools learn to listen get the metrics right and then distill your digital data for maximum value for everything from RD to customer service to social media marketingPrioritizebecause you cant measure and analyze everything Use analysis to craft experiences that profoundly reflect each customers needs expectations and behaviors Measure real digital media ROI sales leads and customer satisfaction Track the performance of all paid earned and owned digital channels Leverage digital data way beyond PR and marketing for strategic planning product development and HR Start optimizing digital content in real time Implement advanced tools processes and algorithms for accurately measuring influence Make the most of surveys focus groups and offline research synergies Focus new marketing investments where theyll deliver the most value Identify and understand your most important audiences across the digital ecosystem Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement And they do so with a lightness of touch and absence of jargon so rare in this overhyped muchmisunderstood ecosystem Sam Knowles Founder MD of Insight Agents author of Narrative by Numbers How to Tell Powerful Purposeful Stories with Data( it is an used product )
Price: 27.99 USD
Location: Houston, Texas
End Time: 2024-11-10T09:00:26.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: Hemann, Chuck
UPC: 9780789759603
MPN: 9.78079E+12
Model No: 9.78079E+12
Country of Origin: USA United States
Net Quantity/Number of Units: 1
Dimensions LxWxH - Cms: 5.95X0.8X8.95
ISBN-10: 789759608
ISBN-13: 9780789759603
SKU: SONG0789759608
Edition: 2
No. of Pages: 272
Book Title: Digital Marketing Analytics: Making Sense of Consumer Data in a D
Number of Pages: 272 Pages
Publication Name: Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World
Language: English
Publisher: Pearson Education
Subject: Marketing / General, E-Commerce / Internet Marketing, International / Marketing
Item Height: 0.8 in
Publication Year: 2018
Item Weight: 13.3 Oz
Type: Textbook
Author: Ken Burbary, Chuck Hemann
Item Length: 8.9 in
Subject Area: Business & Economics
Series: Que Biz-Tech Ser.
Item Width: 5.9 in
Format: Trade Paperback
