Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Cons...

Description: Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism, Paperback by Frank, Thomas, ISBN 0226260127, ISBN-13 9780226260129, Brand New, Free shipping in the US Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce

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Book Title: Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism

Number of Pages: 322 Pages

Language: English

Publisher: University of Chicago Press

Publication Year: 1998

Topic: Political Ideologies / Radicalism, Marketing / General, Consumer Behavior, Modern / 20th Century, Commerce, Popular Culture, Advertising & Promotion

Item Height: 0.7 in

Illustrator: Yes

Genre: Political Science, Social Science, Business & Economics, History

Item Weight: 15.8 Oz

Author: Thomas Frank

Item Length: 9 in

Item Width: 5.7 in

Format: Trade Paperback