Black Milk

Because Internet: Understanding the New Rules of Language

Description: Because Internet: Understanding the New Rules of Language Description Review “McCulloch is such a disarming writer—lucid, friendly, unequivocally excited about her subject—that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety.” — The New York Times “McCulloch’s book is a good start in guiding readers to consider the wild language of the internet as a thing of wonder—a valuable feature, not a bug.” — The Wall Street Journal “[An] effervescent study of how the digital world is transfiguring English. . . . [McCulloch’s] almost political thesis—the more voices, the better—rebukes both the élitism of traditional grammar snobs and the cliquishness of, say, Tumblr. It’s a vision of language as one way to make room for one another.” — The New Yorker “Rather than obsessing about what the internet is doing to language, [ Because Internet] largely focuses on what can be learned about language from the internet. . . . McCulloch's book is about the birth of a new medium.” — The Economist “A well-researched retort to grumpy grammarians who think technology is turning kids into lazy, inarticulate drivelers.” — Time “Lively and wide-ranging” —NPR “A compelling narrative rich with examples from her own online activities, a healthy dose of humor, and plenty of cat memes… the breadth of topics covered—from conversation analysis to meme culture to the development of texting as we now know it—makes this book useful, engaging, and enjoyable.” — Science “Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix. She explains the hows and the whys of the ways we talk online with the deepest empathy, understanding, and compassion.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too “Sometimes it seems like the internet is a seething brew of ugliness and misery. So it's nice to remember that, as well as the lawless drudgery, there are complex human systems that, intentional or not, create something totally new. Internet linguist (damn!) Gretchen McCulloch explores the ever-changing language of online.” — Elle, “30 Best Books to Read this Summer” “McCulloch lays out the ways in which online lingo, from emojis to GIFs to acronyms like "lol" and "omg," has become a vital part of modern communication. It's also an analog window into how the evolution of digital communication mirrors the shifts in word usage that have happened over generations.” — Wired, “Must-Read Books of Summer” “Part Linguistics 101, part social history of the internet, Because Internet revels in digital language deconstruction, exploring not just the evolving language of online informal…More importantly, she doesn’t just appreciate internet language, she celebrates it.” — The Ringer “Gretchen McCulloch's Because Internet is not your English teacher's grammar guide—not even close. Self-described internet linguist McCulloch traces how the web has changed the way we communicate—whether through emoji, lowercase letters. or cat memes—and makes a compelling, entertaining argument that this change is good for the English language as a whole.” — Real Simple “In prose at once scholarly and user-friendly, McCulloch unpacks the evolution of language in the digital age, providing a comprehensive survey of everything from the secret language of emojis to the appeal of animal memes.” — Esquire “We know lols, emojis and hashtags are altering our discourse. Linguist McCulloch counts—and revels in—the ways. Give it to your favorite stickler.” — People “English's great strength is its informality and the internet has created a golden age for studying this flexibility: McCulloch's lively and delightful survey of these new findings is a must for anyone who loves language in all its expressive forms.” —Cory Doctorow “It doesn't matter if you're baffled by the linguistics of the internet or you're the first person to share memes with your friends; this book is so absorbing it will immedi About Us Since our founding, we have taken special pride and pleasure in being able to participate in the exciting world of eCommerce and providing products of the highest quality. It is with this philosophy that we want to run our store and provide exceptional value to you as our customer. Payment We accept payment by PayPal. Tracking Your Order: Once your order ships a tracking number will be sent to you via the email address used to place your order. 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Price: 15.79 USD

Location: Denver, Colorado

End Time: 2024-10-18T01:17:05.000Z

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Because Internet: Understanding the New Rules of Language

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Restocking Fee: No

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

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Brand: Riverhead Books

MPN: Does not apply

Color: Yellow

Edition: Illustrated

Item Length: 8.2in

Item Height: 0.9in

Item Width: 5.5in

Author: Gretchen Mcculloch

Publication Name: Because Internet : Understanding the New Rules of Language

Format: Trade Paperback

Language: English

Publisher: Penguin Publishing Group

Publication Year: 2020

Type: Textbook

Item Weight: 9.8 Oz

Number of Pages: 336 Pages

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